Recently, the world focuses on Africa hot in Nigeria. The United States of America "Forbes" magazine in March 4th published 2013 annual global billionaires list, known as "Africa cement king" Aliko Dangert of Nigeria (Aliko Dangote) with a net worth of $16100000000 for three consecutive years won the Africa's richest man, its global ranking from 2012's 76 rise sharply to 43 this year.

In this regard, general manager of the Nigeria Calcite Powder Processing Plant branch, "Aliko Dangert has been 3 consecutive years ranked the richest man, local people have be accustomed to. At the age of 23 he started to cement industry, to create the 'dangote group company' (Dangote Group) is a comprehensive company, Nigeria's biggest; the local ordinary people generally keen on his personal legend, but as the enterprise, we are more concerned about the continued growth of the actual situation of his enterprise development and Nigeria economy." The overseas market center has always been the overseas branch to provide local economic development trend analysis and forecast report. In recent years, the overall economic strength of Africa increased significantly, economic development has leapt to a new stage. Africa not only the emergence of Dangert such as rich, but also to establish a steadily rising middle class, a hierarchical, purchasing power rising consumer market is forming. In Africa many oversea company such as Shibang, compared with Dangert's wealth myth, the overall investment development is more concerned about the Africa market.From the economic development trend, Africa's economy has entered a period of steady growth, while growing up in this period the consumer has become the mainstream consumer groups, the market demand will quickly showing a diversified development trend. Consumption level from low level to high level, constantly enrich the content, demand more personalized, quality, technology, service pursuit began to become an important factor to consider. In order to hear the voice of the market first-line, many Chinese enterprises have started business tentacles deeper into the local market. The representative office in Nigeria in 2005 officially upgraded to branch, become our operation centre in Africa market. They will be based on the overall market headquarters to provide prediction, first-hand market information and feedback information in a timely manner. Through the information transmission way, between headquarters and branch company abroad to form a efficient information flow. State of the world have been fully aware of the importance of information flow on the market overseas, "if the company fails to capture changes in the market. In the first time, it will soon be the trend of economic development in the process, the final result, nothing but is swim, struggling to catch up with the trend, and swallowed by the tide." Today Africa is undergoing a transformation, change and transformation in Africa economy will deeply affect the global economic pattern. Large-scale unrest Mali is happening sparked international strong social repercussions, many countries focus on Mali event is not limited to diplomacy, it is also more from one side of a reflection of the importance in the development of Africa economy in the world. The overseas market center responsible person said, "for the oversea company in clay Africa, in Africa market success is not only a regional market, in Africa, will also influence the globalization strategy of China Company." The new trend of economic development in Africa market represents, and will not be easy to repeat any existing economies of the old road, new problems of Africa economy, is the new problems in the world economy. In other words, if the enterprise can obtain new breakthrough in Africa market, then, the pace of globalization will have a substantial jump. Therefore, we can say, Africa market is a new battlefield global enterprises at present stage.

In 2012, China surpassed the United States as Africa's biggest trading partner, in the next 10 years in Africa, the Chinese enterprises will face re-shuffling, they not only have more adept at the operation of the market and enterprises, local enterprises in Africa grew up in recent years will also become the strong opponent. "From the development of market, occupy the market to find the key point and transition to guide, create new Africa market environment, will become the key to success in the enterprise market in africa." The overseas market center responsible person knows the stakes.